This clip does one thing: it interrupts the scroll. Three seconds of Pori, then the question every Porini story starts with: wait, what's that?
We know that a clip on a phone won't send anyone into a forest on its own. But it can plant a question. And questions are what make people look closer at the moss on a wall, the bird on the roof, the plant in the crack.
Porini is built on a simple idea from the zoologist Konrad Lorenz: we only love what we know, and we only protect what we love. Knowing starts with noticing. So this week, notice one thing.
Try it outside
Put your phone in your pocket for three minutes on your next walk, with a friend or a sibling. Each of you finds one living thing the other hasn't noticed. Then take the phone out and find out what it is.
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